صفحه اصلی / آموزش بهینه سازی سایت / ترفندهای نوشتن مقاله ای با سئوی کامل
seo
seo

ترفندهای نوشتن مقاله ای با سئوی کامل

همون طور که بسیاری از شما دوستان هم میدونید، یکی از بهترین راه های افزایش ترافیک سایت، اینه که مقالاتتون رو برای موتورهای جستجو بهینه کنید یا به عبارتی نکات سئو رو به خوبی رعایت کنین. در واقع این تنها موتورهای جستجو هستند که برای پست های قدیمی شما بازدیدکننده میارن، پس باید حسابی هواشونو داشته باشین! در این مقاله سعی می کنم نکاتی رو که برای نوشته ی یه مقاله ی کامل از نظر سئو  و در واقع باب طبع موتورهای جستجو لازم دارین، بهتون یاد بدم. سعی کنین این نکات رو در تمام پست هاتون رعایت کنید تا خیلی زود سوگلی موتورهای جستجو بشه یا به اصطلاح خوب ایندکس شه! با بیگ تم همراه باشید…

ترفندهای نوشتن مقاله ای با سئوی کامل در وردپرس

1-عنوان پست و عنوان SEO

ابتدا افزونه ی wordpress seo by yoast رو نصب کنین. این افزونه، بخشی رو برای تنظیمات سئو در ویرایشگر پست قرار میده (مانند شکل). به شکل زیر نگاه کنین،اولین نکته ی بسیار مهمی که باید بدونید تفاوت “عنوان پست” با “عنوان SEO” هست.

عنوان پست: عنوانی که بازدیدکنندگان سایت شما مشاهده خواهند کرد.post-title-for-readers

و عنوان SEO: عنوانی که موتورهای جستجو خواهند دید و در نتایج جستجو نمایش خواهند داد.

عنوان سئو

بنابراین همون طور که می بینین این دو عنوان با هم متفاوتن. شما می تونید از این تفاوت به خوبی استفاده کنین. مثلاً گاهی اوقات پیش میاد  دوست دارین یه عنوان جذاب برای پستتون بذارین که ممکنه خیلی از نظر سئو مناسب نباشه، اما بازدیدکننده رو وادار به بازکردن و مشاهده ی مطلب کنه.

بهتره که:

مهم ترین واژه ی کلیدیتون رو در هر دو عنوان استفاده کنید.

عنوان پستتون بیشتر از 66 کاراکتر نشه.

 2-توضیحات متا

تمام پلاگین های SEO به شما اجازه ی وارد کردن توضیحات متا رو میدن (شکل بالا). این توضیحات نقش بسیار مهمی رو در بهبود رتبه ی شما در موتورهای جستجو ایفا می کنن. شما فرصت دارین تا در قالب 165 کاراکتر، کلمات کلیدی و البته توضیحی در مورد پستتون بدین. بنابراین اگه تا حالا برای پست هاتون، این بخش رو پر نمیکردین؛ از این به بعد توضیحات متا رو یادتون نره! حتی بهتره اگه حوصله دارین سراغ پست های قبلیتون برین و این بخش رو براشون کامل کنین.

3-توضیحات تصویر

گوگل نمی تونه تصاویر رو بخونه، در نتیجه این توضیحات تصاویر هستن که به گوگل اجازه میدن تصویر رو بشناسه. حتی در مورد نام هم، متاسفانه بسیاری از افراد به اشتباه، تصاویرشون رو با نام هایی مثل image0011.jpg آپلود می کنن، اما از نظر سئو دچار اشتباه بزرگی شدن. سعی کنید نامی متناسب با تصویر، براش بذارین. افزونه ی SEO friendly Image ، در واقع نام تصویر رو برای توضحات تصویر استفاده می کنه . بنابراین وقتی کسی تصویری در گوگل سرچ کنه، پست شما هم در نتایج قرار خواهد گرفت. اگه خیلی آدم زرنگی هستین و نمی خواین از این پلاگین استفاده کنین، باید خودتون دست به کار شین و توضیحات تصویر رو به صورت دستی وارد کنید.

image-description

بهتره که:

از واژگان کلیدیتون در توضحات تصویر استفاده کنید.

4-لینک های داخلی

یکی از کارهای مفید اینه که در پست خودتون؛ به پست های قدیمتون، لینک بدین. با این یه تیر، دو نشون می زنین، هم سئوی پست حاضرتون رو افزایش میدین و هم بازدید پست های قدیمیتون رو بالا می برین. یه نکته ی خیلی خیلی خیلی مهم اینکه وقتی میخواین خواننده رو به مطلب دیگه ای ارجاع بدین، از واژهایی مثل “بیشتر بخوانید” اطلاعات بیشتر” و … استفاده نکنید، بلکه به جاش از واژگان کلیدی مربوط به همون مطلب استفاده کنین. بذارین یه مثال بزنم، فرض می کنیم من میخوام شما رو به مطلب دیگه ای در مورد سئو در بیگ تم، ارجاع بدم: میتونم عبارت “بیشتر بدانید” رو لینک بدم که این کاملاً غلطه. روش درست اینه که از عبارت “ترفندهای سئو” برای لینک دهی استفاده کنم.

interlink-for-seo

5-لینک های یکتا و حذف کلمات توقف

در این بخش دو نکته وجود داره. وقتی عنوان یک پست را می نویسیم ناخودآگاه از کلمات توقف استفاده می کنیم. مثلاً وقتی پستی با عنوان 3 ways to make a blog business plan می نویسیم، در واقع پیوند یکتا به صورت domain.com/3-ways-to-make-a-blog-business-plan.html تولید می شود.کلمات توقفی مانند to و a در این عبارت وجود دارد که بهتر است حذف شوند، بنابراین روی “ویرایش” کلیک کرده و عنوان را به Blog-business-plan تغییر دهید.

نکته ی دوم اینکه پس از انتشار پست، هرگز لینک یکتا را تغییر ندهید چرا که این کار باعث شدید سئوی پست شما می شود.

Permalink

6-تگ های H1، H2 و H3

اکثر اوقات ما از تگ های سرتیتر تنها برای زیباترکردن نوشته هامون استفاده می کنیم، اما بهتره که به چند نکته ی مهم از نظر سئو توجه کنیم. در هر پوسته ای، عنوان پست ها رو H1 قرار داده میشه و بنابراین زیرتیتر بعدی H2 و الی آخر خواهد بود. به ویژه زمانیکه پست های طولانی می نویسید، بهترین کار این است که از تگ های سرتیتر برای بهترین SEO استفاده کنین. لابد می پرسین مزیت استفاده از این تگ ها چیه؟ خب دو دلیل برای برتری این تگ ها نسبت به استایل وجود داره، اول اینکه مرورگرها این تگ ها رو میشناسن در حالیکه استایل ها رو نمیشناسن. دوم اینکه موتورهای جستجو می تونن این تگ ها رو برای بررسی میزان اهمیت کلمات و عبارات تشخیص بدن در حالیکه این تشخیص در مورد استایل ها اتفاق نمیفته. در نتیجه بهتره از این تگ های سرتیتر استفاده کنیم.

headlines-tags

امیدوارم این مقاله براتون مفید بوده باشه. اگه میخواین در حوزه ی وردپرس و طراحی وب، مقاله ی خاصی گذاشته بشه، فقط کافیه برامون کامنت کنین!

منبع:bigtheme

دیدن مقالات زیر را به شما پیشنهاد می کنم:

جنبه انسانی سئو : قدرت بشر

سئو آسان است اگر این کارها را انجام دهید!

آموزش بهینه سازی سایت

بررسی سئو رقبا

آموزش بهینه سازی سایت با لینکدین

تاثیر سیگنال های شبکه های اجتماعی بر سئو

بازاریابی شبکه های اجتماعی

ده نکته اساسی جهت بهبودlocal seo

7 نکته طلایی در سئو عنوان صفحه

8 تکنیک اثر بخش در on page seo

8 ابزار آسان سئو که هر کسی باید استفاده کند

تاثیر تغییر تم وردپرس بر سئو

اجتناب از خرید نام دامنه های اسپم شده

درباره موسوی

مدرس گرافیست طراح و بهینه ساز سایت

این مطالب را نیز ببینید!

سئو

پیوند یکتا و خط تیره

پیوند یکتا و استفاده از خط تیره آموزش بهینه سازی سایت موتورهای جستجو خط تیره …

75 دیدگاه‌ها

  1. I simply want to mention I am just beginner to weblog and seriously enjoyed this blog. Probably I’m want to bookmark your website . You really come with beneficial articles. Kudos for sharing your blog site.

  2. There are a handful of intriguing points at some point here but I do not know if I see they all center to heart. There exists some validity but I most certainly will take hold opinion until I take a look at it further. Good article , thanks and now we want more! Put into FeedBurner in addition

  3. Emeryeps is a SEO(Search Engine optimzation) and Internet Marketing company. They help businesses to get traffic from various search engine and online community. They have seo experts and consultants with many years of SEO Experiences. No matter where your business is located, EmeryEPS.com can help your business to secure your highly convertible leads online.

  4. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks and Digital Signage, and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks and Digital Signage. MetroClick, 121 Varick St, New York, NY 10013, +1 646-843-0888

  5. Varick Street Litho , VSL Print is one of the top printing company in NYC to provide the best Digital Printing, Offset Printing and Large Format Printing in New York. Their printing services in NYC adopts state of the art digital printing services and offset digital printing for products postcards, business cards, catalogs, brochures, stickers, flyers, large format posters, banners and more for business in NYC. For more information on their digital printing nyc, visit http://www.vslprint.com/ or http://www.vslprint.com/printing at 121 Varick St, New York, NY 10013, US. Or contact +1 646 843 0800

  6. Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street, New York, NY 10013, +1 646 205 3214

  7. Emeryeps is a SEO(Search Engine optimzation) and Internet Marketing company. They help businesses to get traffic from various search engine and online community. They have seo experts and consultants with many years of SEO Experiences. No matter where your business is located, EmeryEPS.com can help your business to secure your highly convertible leads online.

  8. Varick Street Litho , VSL Print is one of the top printing company in NYC to provide the best Digital Printing, Offset Printing and Large Format Printing in New York. Their printing services in NYC adopts state of the art digital printing services and offset digital printing for products postcards, business cards, catalogs, brochures, stickers, flyers, large format posters, banners and more for business in NYC. For more information on their digital printing nyc, visit http://www.vslprint.com/ or http://www.vslprint.com/printing at 121 Varick St, New York, NY 10013, US. Or contact +1 646 843 0800

  9. Thanks , I have recently been looking for information about this topic for ages and yours is the greatest I’ve discovered till now. However, what concerning the conclusion? Are you sure about the supply?

  10. Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street, New York, NY 10013, +1 646 205 3214

  11. Heya i am for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

  12. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?

  13. I want to express appreciation to this writer for rescuing me from such a matter. Right after surfing throughout the internet and coming across thoughts that were not beneficial, I was thinking my entire life was well over. Being alive minus the strategies to the issues you’ve solved through the posting is a crucial case, and the ones which may have negatively damaged my entire career if I had not come across your web blog. That expertise and kindness in controlling the whole thing was useful. I am not sure what I would’ve done if I hadn’t come upon such a point like this. I can also at this moment look ahead to my future. Thanks a lot so much for the reliable and sensible help. I won’t think twice to suggest your web blog to anybody who requires tips about this matter.

  14. We’re a group of volunteers and starting a new scheme in our community. Your website offered us with valuable information to work on. You’ve done a formidable job and our whole community will be grateful to you.

  15. MichaelJemery.com is a site with many hypnosis downloads. Whether you are looking for free hypnosis downloads, self hypnosis download for mp3, video and any audio files, Michael Jemery has the downloads for you. You can download hypnosis from apps, audio, mp3 and even youtube !

  16. IMSCSEO is a Singapore SEO Agency started by Mike Koosher. The role of IMSCSEO.com is to produce SEO services and help SG small businesses with their Search Engine Optimization to aid them climb the positions of Google and yahoo. click here at imscsseo.com

  17. I simply want to notify you that I am new to blog posting and utterly enjoyed your page. More than likely I am going to bookmark your blog post . You absolutely have fantastic article information. Be Grateful For it for telling with us your own domain post

  18. Hello here, just turned familiar with your blog through Bing and yahoo, and found that it’s truly educational. I’ll be grateful for if you decide to keep up this idea.

  19. My brother suggested I might like this website. He was entirely right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thanks!

  20. Someone essentially lend a hand to make seriously articles I would state. That is the very first time I frequented your web page and thus far? I amazed with the analysis you made to create this actual submit extraordinary. Great job!

  21. Thank you a lot for providing individuals with such a splendid chance to read in detail from this site. It’s usually very kind and packed with a lot of fun for me and my office acquaintances to search your website on the least three times in 7 days to learn the newest guides you will have. Not to mention, I’m also always fascinated with your wonderful pointers you give. Some two points in this post are definitely the simplest we have ever had.

  22. MichaelJemery.com is a site with many hypnosis downloads. Whether you are looking for free hypnosis downloads, self hypnosis download for mp3, video and any audio files, Michael Jemery has the downloads for you. You can download hypnosis from apps, audio, mp3 and even youtube !

  23. IMSCSEO is a Singapore SEO Vendor started by Mike Koosher. The purpose of IMSCSEO.com is to offer SEO services and help singapore businesses with their Search Engine Optimization to assist them go up the standing of Bing or google. Try imscsseo.com

  24. I just need to inform you that I am new to posting and clearly valued your write-up. Likely I am going to store your blog post . You truly have fabulous article information. Value it for giving out with us all of your site document

  25. I merely want to advise you that I am new to putting up a blog and certainly enjoyed your post. Likely I am likely to store your blog post . You truly have magnificent article information. Delight In it for giving out with us your favorite url article

  26. Thanks a lot for giving everyone an extraordinarily superb opportunity to discover important secrets from here. It’s usually very useful and stuffed with a good time for me and my office mates to search your blog minimum thrice in one week to see the fresh stuff you have. And lastly, I’m so always contented with the perfect points served by you. Selected two areas in this article are rather the finest we’ve had.

  27. It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I desire to read more things about it!

  28. I just couldn’t go away your site prior to suggesting that I really enjoyed the usual info an individual provide on your visitors? Is gonna be back often to inspect new posts

  29. Hello There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll certainly return.

  30. Good ¡V I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Nice task..

  31. Nice blog here! Also your website loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  32. I simply had to say thanks yet again. I am not sure the things that I would’ve made to happen without the ideas contributed by you regarding that topic. Previously it was a very distressing setting in my view, nevertheless viewing a new professional way you dealt with the issue forced me to cry over contentment. Now i am happy for your support and then sincerely hope you really know what a powerful job your are carrying out training some other people through your blog post. More than likely you have never encountered any of us.

  33. Great ¡V I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your client to communicate. Excellent task..

  34. Needed to send you a bit of note in order to say thanks once again for the lovely information you have documented on this website. It has been really pretty open-handed of you to convey publicly all most of us could possibly have distributed as an electronic book to earn some cash for themselves, certainly since you might have tried it in case you considered necessary. These thoughts as well worked to be a easy way to comprehend someone else have a similar passion just like my own to find out a great deal more with regard to this problem. I’m certain there are some more fun situations ahead for individuals who looked at your blog post.

  35. My brother recommended I might like this web site. He was totally right. This post actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

  36. Good write-up, I¡¦m normal visitor of one¡¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  37. Thank you so much for providing individuals with a very marvellous chance to read from this website. It can be so cool plus stuffed with fun for me personally and my office fellow workers to visit the blog a minimum of thrice per week to learn the newest things you have got. Not to mention, I’m always motivated for the tremendous guidelines you serve. Certain 3 areas on this page are certainly the most impressive we have all ever had.

  38. wonderful issues altogether, you simply gained a new reader. What would you suggest about your publish that you simply made a few days ago? Any positive?

  39. I would like to show thanks to the writer just for rescuing me from this type of situation. Because of browsing through the the web and obtaining tips which were not beneficial, I thought my entire life was done. Existing devoid of the strategies to the issues you have sorted out by way of the site is a serious case, and those that would have badly affected my entire career if I had not encountered your blog post. The natural talent and kindness in maneuvering the whole lot was precious. I’m not sure what I would’ve done if I hadn’t come across such a solution like this. I can also now look ahead to my future. Thanks very much for your high quality and sensible help. I will not hesitate to refer your site to any individual who requires tips about this issue.

  40. Excellent beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  41. Wow, wonderful weblog layout! How long have you been running a blog for? you made running a blog look easy. The overall look of your web site is magnificent, let alone the content material!

  42. I am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays..

  43. magnificent points altogether, you just received a brand new reader. What may you suggest about your publish that you just made some days in the past? Any certain?

  44. Hello, Neat post. There’s an issue with your site in web explorer, might check this¡K IE nonetheless is the market leader and a large component of people will pass over your wonderful writing because of this problem.

  45. Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you helped me.

  46. I was just looking for this information for a while. After six hours of continuous Googleing, finally I got it in your site. I wonder what is the lack of Google strategy that don’t rank this kind of informative websites in top of the list. Generally the top web sites are full of garbage.

  47. Hi there, just started to be conscious of your website through Bing and yahoo, and found that it is seriously helpful. I’ll truly appreciate in the event you keep up these.

  48. I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  49. Hey very cool web site!! Guy .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds additionally¡KI am satisfied to find numerous useful information here within the submit, we need develop extra strategies on this regard, thanks for sharing. . . . . .

  50. Thank you, I’ve just been looking for information approximately this subject for a long time and yours is the greatest I’ve discovered till now. However, what about the bottom line? Are you certain in regards to the source?

  51. Definitely believe that which you stated. Your favorite justification appeared to be on the internet the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

  52. Terrific paintings! That is the kind of information that are meant to be shared across the internet. Shame on Google for not positioning this publish higher! Come on over and seek advice from my web site . Thank you =)

  53. Thank you, I’ve recently been searching for info approximately this subject for ages and yours is the greatest I’ve found out till now. But, what about the bottom line? Are you certain concerning the supply?

  54. I think this is one of the most important information for me. And i am glad reading your article. But want to remark on some general things, The site style is great, the articles is really excellent : D. Good job, cheers

  55. I savour, lead to I found exactly what I was having a look for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye

  56. Wow! This can be one particular of the most useful blogs We’ve ever arrive across on this subject. Actually Great. I am also a specialist in this topic therefore I can understand your effort.

  57. What i do not understood is in fact how you’re no longer really a lot more smartly-liked than you might be right now. You’re very intelligent. You recognize thus significantly on the subject of this topic, made me in my opinion believe it from numerous numerous angles. Its like women and men are not interested until it¡¦s something to accomplish with Woman gaga! Your individual stuffs excellent. All the time care for it up!

  58. Excellent post. I was checking continuously this blog and I am impressed! Very useful information particularly the last part :) I care for such info much. I was looking for this certain info for a long time. Thank you and good luck.

  59. Very good written story. It will be beneficial to everyone who usess it, as well as myself. Keep doing what you are doing – looking forward to more posts.

  60. You really make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

پاسخ دهید

نشانی ایمیل شما منتشر نخواهد شد. بخش‌های موردنیاز علامت‌گذاری شده‌اند *